Along with the launch of Hövding 3 we introduced a new look for the brand. Cleaner and more focused, better suited for both marketing and point of sales material and stylish enough to break Hövding into fashion.
Winner of Svenska Designpriset 2021.
HÖVDING
VISUAL IDENTITY
One out of four Swedish women has been a victim of domestic violence. That means some of the happy faces you meet every day, might hide a completely different reality – one you can only understand if you really listen. See full post here (in Swedish).
Winner of 100-Wattaren, Spinn PR, Guldnyckeln, Publishingpriset and awarded in Guldägget.
KVINNOJOUREN ELLINOR
FACEBOOK VIDEO
The Hövding airbag is the worlds safest head protection. It inflates in 0.1 seconds to protect your head and everything it encloses. Your memories and milestones, embarrassments and misfortunes, your ideas, your dreams, your freedom – all equally worth protecting.
HÖVDING
TV COMMERCIAL
Frisk Sport & Fitness is a gym for those who train hard to achieve their goals. Not seldom are they runners, cyclists, skiers or even triathletes. People who won't refuse a challenge.
But too many of those don't see a gym as a natural part of their training. That's why we offered them to try out our gym one year for free – if only they could get the coupon to the gym. The coupons were made from solid concrete and placed in running trails far off the city center gym. All were returned within a week!
Awarded with silver in Guldägget Direct and a diploma in Alternative media.
FRISK SPORT & FITNESS
OUTDOOR CAMPAIGN
Real fashion and style is about daring to stand out and to be whoever you want to be. That´s what we set out to prove in the relaunch of Hansa – Malmö’s most fashionable shopping destination. The concept is all about challenging norms and inspiring people to be themselves. All while showing off Hansas best attire.
The 2020 launch was divided into two parts – men’s and women's fashion – but has resulted in many more campaigns touching subjects like age, love, religion and sexuality.
HANSA MALL
COMMUNICATION CONCEPT
School assignment from 2009 to reinterpret The Little Red Riding Hood. Resulted in a music video for Slagsmålsklubben, a couple of million views online and a foot in the door at my first job in marketing.